GrailstarBook a call 
MMorrow CoffeeAd···
Coffee for slow mornings
Smooth whole beans for your everyday cup.
CONVERSATIONAL ADSPut your business
Put your business
in the conversation.
We create and manage ChatGPT ads that give people a reason to choose you while they compare their options.
Ad creativeCampaign managementConversion tracking
WHAT YOUR AD COULD LOOK LIKE
What could your ad look like?
Explore three example campaigns, each built around a different reason to buy.
01 / COMPACT CARD
Give shoppers a reason to try it.
Someone looking for a better everyday coffee wants to know how it tastes and whether it suits their routine. Show the product clearly and make the first order easy.
ChatGPTI want a smooth coffee for my morning French press. What should I look for?
Look for a balanced whole-bean blend with tasting notes you enjoy, and a grind suited to your brewer.
ChatGPTWhat would make a good coffee gift for someone who loves their morning ritual?
A well-presented whole-bean coffee can be a thoughtful choice. Check the roast, tasting notes, and how they like to brew.
Morrow CoffeeAdGood mornings, worth sharing.
Discover House Blend, made for slow mornings and the people who love them.
02 / MULTIPLE IMAGES
Show more of what makes it worth buying.
The packaging, the product, the everyday moment. A few well-chosen images can help someone picture the purchase.
OpenAI’s multi-image format uses four to six square images, one destination, and a “Learn more” call to action.
Read OpenAI’s ad format guidance ↗WHY TEST CHATGPT ADS?
Reach people while they’re considering their options.
You can explain why you fit.
Use the creative to explain the detail a customer cares about: taste, fit, price, convenience, or the problem you solve.
You can reach people who haven’t met you.
Introduce your business while someone is exploring their options. Then measure whether those visits become valuable inquiries or purchases.
You can test the whole path.
Review the ad, landing page, and conversion tracking together. Find out where interest turns into action and where it drops off.
EARLY ADVERTISER RESULTS
What other advertisers are seeing.
OpenAI has published early advertiser results on acquisition costs and new visitors. They offer useful context for planning a test.
Lower attributed cost per acquisition than its blended paid-search benchmark, measured by Rockerbox.
Of visitors from ChatGPT Ads were new to the brand, measured by Triple Whale. This measures new visitors, not purchases.
Reported advertiser results; not Grailstar client results or a forecast.
HOW WE HELP
We take care of the campaign. You can see what it’s doing.
Start with a manageable test and a clear business goal. We handle the work, explain the findings, and recommend what to do next.
See management pricing ↗Choose an offer worth testing.
We review your product or service, the page people will visit, account eligibility, and the action you want them to take.
Build ads for different reasons to buy.
We write and design several approaches, so there’s something meaningful to compare when the campaign runs.
Connect the click to the outcome.
We install or check the OpenAI Pixel and agreed conversion events. If the destination needs work, we can build a focused landing page.
Review the spend and improve the campaign.
We look at delivery, clicks, conversions, and lead quality. You get a plain explanation of what we learned and what we’d change.
A few things to know.
Does an ad put us into ChatGPT’s answer?
No. Sponsored placements are separate from organic answers. Advertising does not buy an endorsement or change an answer. AI visibility reporting is a separate service.
Do you target exact questions people type?
We research likely needs and write relevant creative, but an example question on this page is not an exact-match targeting promise. The platform determines delivery using its supported targeting and relevance systems.
What budget should we start with?
We agree the management fee and a separate media budget before launch. The right test depends on your offer, margins, conversion volume, and available inventory. We’ll scope that with you rather than promise a return in advance.
Do we need a new landing page?
Only if the existing page makes the offer hard to understand or the next step hard to take. We can work with your current site or build a dedicated page when it would help.
LET’S LOOK AT YOUR BUSINESS
Book a call What would make someone choose you?
Tell us what you sell and who you want to reach. We’ll help you work out whether ChatGPT ads are worth a test.