CHATGPT BUSINESS AGENTS

Your business.
Ready to answer.

We build, launch, and manage your business’s AI Agent in ChatGPT. Help customers explore your products and services through natural conversations, wherever your business is eligible.

$500/month No setup feeThree-month minimum

Currently for eligible U.S. ecommerce and online service businesses with a website. Verification and OpenAI approval are required.

THE CUSTOMER EXPERIENCEOpenAI example
OpenAI’s Colorful Clatter example: a customer asks for a gift under $30 and the business agent suggests a drawing kit and watercolors.
Your products. Helpful answers.OpenAI product illustration. Example brand and products.
INSIDE BUSINESSES IN CHATGPT

A presence customers can explore.

From your business profile to the information behind its answers, see how the platform brings the experience together.

A home for your business information.

A business profile gives customers a place to explore your details and products, visit your website, and start a conversation when an agent is available.

OpenAI illustration of a ChatGPT answer beside Colorful Clatter’s business profile, with Start chat, website, delivery, return policy, and product information.
Open full-size example ↗

OpenAI product illustrations supplied for this project. Example business, products, and data; not Grailstar client results. Screens are cropped for presentation. Features and insights depend on eligibility and availability. View OpenAI’s announcement ↗

TRY AN ILLUSTRATIVE CONVERSATION

One question can open up the offer.

Choose a sample question to see how product information and clear instructions can shape a useful response.

This Grailstar demonstration is scripted. It is separate from the OpenAI platform illustrations above.

Morrow CoffeeIllustrative business agent
DEMO

I use a French press. Which coffee should I try?

MORROW COFFEE · AI AGENT

If you enjoy chocolate and nut notes, our House Blend is a good place to start. Choose a coarse grind for your French press.

Illustrative Morrow Coffee House Blend
House Blend

Balanced roast · Chocolate & nut notes

Explore on the business website ↗

Illustrative demo with scripted answers and a fictional brand. No live OpenAI connection. Product details and policies are examples.

FULLY MANAGED, FROM SETUP ONWARD

A useful agent needs ongoing care.

You keep running your business. We look after the information, instructions, testing, and improvements behind its conversations.

01

Business profile and onboarding

We guide Business Hub onboarding, profile claiming, and the required verification. We prepare accurate business details and help you grant authorized access, so your presence starts with the right information.

02

Agent development and customization

We create and configure one standard agent, prepare response instructions, and align the supported branding and profile details with your business. Customers should understand who they are talking to and what you offer.

03

Business knowledge and catalog integration

We organize product, service, delivery, and return information. Where applicable, we connect one supported catalog through Shopify or a compliant product feed, helping the agent explain your current offering.

04

Quality assurance and testing

We test realistic customer questions, product comparisons, policy questions, and situations where the answer should be “I don’t know.” We correct the information or instructions and retest before supporting launch.

05

Ongoing optimization

We check answer quality, maintain business knowledge with your updates, and refine responses and product recommendations. Up to two substantive optimization rounds each month keep the service focused and accountable.

06

Reporting and insights

We review available Business Hub insights and deliver one monthly summary of available activity, our quality checks, changes made, and next recommendations. Missing or threshold-limited metrics are clearly identified.

HOW IT WORKS

Connect. Build. Launch. Improve.

  1. Connect

    We help establish your verified business presence and authorized access. Your representative completes the required verification.

  2. Build

    We configure the agent, prepare business knowledge, and connect a supported catalog where applicable.

  3. Launch

    We test realistic scenarios, review answers and links, and assist with publishing when the account is eligible and ready.

  4. Optimize

    We maintain accuracy, make up to two substantive improvement rounds monthly, and review available performance data.

ONE COMPLETE MANAGED SERVICE

Business Agents

$500/month

No setup fee. Three-month minimum.

Get Started

Grailstar’s agency management fee. Platform access is controlled by OpenAI. Advertising management and media spend are separate.

Everything in the standard service.

  • One business / brand
  • One standard Business Agent
  • One supported product catalog integration, where applicable
  • Setup, creation, testing, and launch support
  • Ongoing knowledge maintenance and quality checks
  • Up to two substantive optimization rounds monthly
  • One monthly performance summary and recommendations

Complex catalog reconstruction, custom integrations, additional brands, and substantial development work require a separate quote. Optional work is agreed before it begins.

WHO IT’S FOR

Built around what’s available today.

Businesses in ChatGPT is in beta. Business Agents currently support eligible U.S. ecommerce merchants and online service companies with a website, including eligible Shopify brands.

Profile eligibility is broader than agent eligibility. Verification alone does not guarantee access, and OpenAI may defer categories or decline publication. We check fit and supported access before agreeing a launch scope.

Our service covers the complete agent lifecycle. You can claim your business directly through OpenAI; our fee pays for ongoing management and improvement.

Explore OpenAI’s platform overview ↗

A few things to know.

What is a ChatGPT Business Agent?

An AI experience representing an eligible business inside ChatGPT. Customers can choose a separate, clearly labeled conversation to explore its offerings using information the business supplies.

Is this the same as a normal chatbot?

It runs within ChatGPT through Business Hub, rather than as a chat widget on your website. This package manages that supported experience; it does not include a custom software agent or a website chatbot.

Do I need a ChatGPT subscription?

You need a ChatGPT account to manage the business. OpenAI says an Ads account or ChatGPT Enterprise agreement is not required to claim an eligible business. Its documentation does not fully specify paid-plan requirements for every agent feature; we confirm the access available to your account during onboarding.

Who owns and controls the Business Agent?

Your business retains its business account and administrative control. You authorize Grailstar through the access options available in Business Hub, using our own accounts. OpenAI controls platform eligibility, reviews, and availability. Please keep passwords and personal claim invitations private.

Can Grailstar handle setup for me?

Yes. We manage preparation, configuration, testing, and launch support. Your authorized representative must complete required identity and business verification and grant access. Workspace rules may limit agency invitations; we work through the supported options or OpenAI Support.

How does the agent learn about my products?

We prepare accurate business and policy information and, where applicable, connect a supported Shopify catalog or product feed. Feed details must meet OpenAI’s specification and commerce policies. Connecting a feed does not itself publish an agent or guarantee product recommendations.

What does ongoing optimization involve?

Regular quality checks, updates to supplied business knowledge, and up to two substantive rounds of response and product recommendation improvements each month. We retest realistic questions against current product details and policies.

What reporting will I receive?

One monthly report covering our tests, updates, recommendations, and available aggregated Business Hub insights such as mentions, website clicks, and discovery topics. Some metrics require activity thresholds or may be unavailable. These are not a complete sales-attribution report. We do not receive private customer prompts or agent chat transcripts.

Can the agent process purchases?

The current Business Hub agent cannot complete purchases, make bookings, or look up customer orders. It can explain offerings and link to your website, where customers take those steps. A separate ChatGPT plugin does not add its capabilities to the Business Agent chat.

Is this the same as ChatGPT advertising?

No. Business Hub management and paid advertising are separate services. Sponsored agents are configured in eligible Ads Manager accounts; Business Hub and Ads Manager settings do not currently sync. Our $500 monthly management fee excludes ad management and advertising spend.

Does creating a Business Agent improve my organic ChatGPT ranking?

There is no guaranteed ranking or visibility boost. ChatGPT makes independent recommendations. Claiming a profile, connecting a catalog, publishing an agent, or buying ads does not give your business control over those answers.

What happens if I cancel?

The service has a three-month minimum commitment. When the engagement ends under your agreed terms, Grailstar stops ongoing maintenance and optimization and hands over the current configuration notes. You retain administrative control and can revoke our access. Continued platform access is subject to OpenAI’s rules; ending our service does not delete your business profile.

LET’S CHECK THE FIT

Give your customers a better place to ask.

Bring your business, website, and customer questions. We’ll review eligibility and map out the right next step.

Book a Call

Platform details checked November 11, 2026. Business Hub setup · Business Agents Policy · Sponsored agent guidance. Grailstar is an independent agency and is not endorsed by OpenAI.