Business profile and onboarding
We guide Business Hub onboarding, profile claiming, and the required verification. We prepare accurate business details and help you grant authorized access, so your presence starts with the right information.
GrailstarBook a call We build, launch, and manage your business’s AI Agent in ChatGPT. Help customers explore your products and services through natural conversations, wherever your business is eligible.
Currently for eligible U.S. ecommerce and online service businesses with a website. Verification and OpenAI approval are required.

From your business profile to the information behind its answers, see how the platform brings the experience together.
A business profile gives customers a place to explore your details and products, visit your website, and start a conversation when an agent is available.

OpenAI product illustrations supplied for this project. Example business, products, and data; not Grailstar client results. Screens are cropped for presentation. Features and insights depend on eligibility and availability. View OpenAI’s announcement ↗
Choose a sample question to see how product information and clear instructions can shape a useful response.
This Grailstar demonstration is scripted. It is separate from the OpenAI platform illustrations above.
I use a French press. Which coffee should I try?
If you enjoy chocolate and nut notes, our House Blend is a good place to start. Choose a coarse grind for your French press.

Balanced roast · Chocolate & nut notes
Explore on the business website ↗Illustrative demo with scripted answers and a fictional brand. No live OpenAI connection. Product details and policies are examples.
You keep running your business. We look after the information, instructions, testing, and improvements behind its conversations.
We guide Business Hub onboarding, profile claiming, and the required verification. We prepare accurate business details and help you grant authorized access, so your presence starts with the right information.
We create and configure one standard agent, prepare response instructions, and align the supported branding and profile details with your business. Customers should understand who they are talking to and what you offer.
We organize product, service, delivery, and return information. Where applicable, we connect one supported catalog through Shopify or a compliant product feed, helping the agent explain your current offering.
We test realistic customer questions, product comparisons, policy questions, and situations where the answer should be “I don’t know.” We correct the information or instructions and retest before supporting launch.
We check answer quality, maintain business knowledge with your updates, and refine responses and product recommendations. Up to two substantive optimization rounds each month keep the service focused and accountable.
We review available Business Hub insights and deliver one monthly summary of available activity, our quality checks, changes made, and next recommendations. Missing or threshold-limited metrics are clearly identified.
We help establish your verified business presence and authorized access. Your representative completes the required verification.
We configure the agent, prepare business knowledge, and connect a supported catalog where applicable.
We test realistic scenarios, review answers and links, and assist with publishing when the account is eligible and ready.
We maintain accuracy, make up to two substantive improvement rounds monthly, and review available performance data.
$500/month
No setup fee. Three-month minimum.
Get StartedGrailstar’s agency management fee. Platform access is controlled by OpenAI. Advertising management and media spend are separate.
Complex catalog reconstruction, custom integrations, additional brands, and substantial development work require a separate quote. Optional work is agreed before it begins.
Businesses in ChatGPT is in beta. Business Agents currently support eligible U.S. ecommerce merchants and online service companies with a website, including eligible Shopify brands.
Profile eligibility is broader than agent eligibility. Verification alone does not guarantee access, and OpenAI may defer categories or decline publication. We check fit and supported access before agreeing a launch scope.
Our service covers the complete agent lifecycle. You can claim your business directly through OpenAI; our fee pays for ongoing management and improvement.
Explore OpenAI’s platform overview ↗An AI experience representing an eligible business inside ChatGPT. Customers can choose a separate, clearly labeled conversation to explore its offerings using information the business supplies.
It runs within ChatGPT through Business Hub, rather than as a chat widget on your website. This package manages that supported experience; it does not include a custom software agent or a website chatbot.
You need a ChatGPT account to manage the business. OpenAI says an Ads account or ChatGPT Enterprise agreement is not required to claim an eligible business. Its documentation does not fully specify paid-plan requirements for every agent feature; we confirm the access available to your account during onboarding.
Your business retains its business account and administrative control. You authorize Grailstar through the access options available in Business Hub, using our own accounts. OpenAI controls platform eligibility, reviews, and availability. Please keep passwords and personal claim invitations private.
Yes. We manage preparation, configuration, testing, and launch support. Your authorized representative must complete required identity and business verification and grant access. Workspace rules may limit agency invitations; we work through the supported options or OpenAI Support.
We prepare accurate business and policy information and, where applicable, connect a supported Shopify catalog or product feed. Feed details must meet OpenAI’s specification and commerce policies. Connecting a feed does not itself publish an agent or guarantee product recommendations.
Regular quality checks, updates to supplied business knowledge, and up to two substantive rounds of response and product recommendation improvements each month. We retest realistic questions against current product details and policies.
One monthly report covering our tests, updates, recommendations, and available aggregated Business Hub insights such as mentions, website clicks, and discovery topics. Some metrics require activity thresholds or may be unavailable. These are not a complete sales-attribution report. We do not receive private customer prompts or agent chat transcripts.
The current Business Hub agent cannot complete purchases, make bookings, or look up customer orders. It can explain offerings and link to your website, where customers take those steps. A separate ChatGPT plugin does not add its capabilities to the Business Agent chat.
No. Business Hub management and paid advertising are separate services. Sponsored agents are configured in eligible Ads Manager accounts; Business Hub and Ads Manager settings do not currently sync. Our $500 monthly management fee excludes ad management and advertising spend.
There is no guaranteed ranking or visibility boost. ChatGPT makes independent recommendations. Claiming a profile, connecting a catalog, publishing an agent, or buying ads does not give your business control over those answers.
The service has a three-month minimum commitment. When the engagement ends under your agreed terms, Grailstar stops ongoing maintenance and optimization and hands over the current configuration notes. You retain administrative control and can revoke our access. Continued platform access is subject to OpenAI’s rules; ending our service does not delete your business profile.
Bring your business, website, and customer questions. We’ll review eligibility and map out the right next step.
Platform details checked November 11, 2026. Business Hub setup · Business Agents Policy · Sponsored agent guidance. Grailstar is an independent agency and is not endorsed by OpenAI.